{"id":827,"date":"2020-03-05T11:34:09","date_gmt":"2020-03-05T11:34:09","guid":{"rendered":"http:\/\/studioalbatross.in\/projects\/?p=827"},"modified":"2020-04-05T15:22:18","modified_gmt":"2020-04-05T15:22:18","slug":"workout-cash","status":"publish","type":"post","link":"https:\/\/studioalbatross.in\/projects\/workout-cash\/","title":{"rendered":"Workout Cash"},"content":{"rendered":"<p>Workout.cash, now known as <strong>Hoofit<\/strong>, offers gamification of fitness activities.<br \/>\nHoofit partnered with Studio Albatross to create a 60 second Ad film for the digital channels which would capture the idea in a funny way.<br \/>\nThe important objectives of the film were<\/p>\n<ul>\n<li>To give an appropriate metaphor for the offerings<\/li>\n<li>To address the target audience, speak within their surroundings.<\/li>\n<li>Be funny while doing it.<\/li>\n<\/ul>\n<p>The concept was weaved around the idea &#8211; <strong>Better fitness, more rewards<\/strong>.<\/p>\n<p><strong>Team<\/strong><\/p>\n<p>Writer-Director &#8211; Nachiket Dhavalikar<br \/>\nCinematography &#8211; Siddharth Joshi, Paresh Deshpande<br \/>\nEdit &#8211; Onkar Pradhan<br \/>\nColouring &#8211; Paresh Deshpande<br \/>\nProduction Manager &#8211; Nitish Ghare<br \/>\nCasting &#8211; Siddharth Joshi<br \/>\nCast &#8211; Kunal Phadke, Devendra Joshi, Anupama Kulkarni &amp; others.<br \/>\nProduced by &#8211; Studio Albatross<\/p>\n<p>&nbsp;<\/p>\n<div class=\"atbssuga-responsive-video\"><iframe loading=\"lazy\" title=\"Workout.cash Concept Ad\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6mcr2yXDu_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Workout.cash, now known as Hoofit, offers gamification of fitness activities. Hoofit partnered with Studio Albatross to create a 60 second Ad film for the digital channels which would capture the idea in a funny way. The important objectives of the film were To give an appropriate metaphor for the offerings To address the target audience, speak within their surroundings. Be funny while doing it. The concept was weaved around the idea &#8211; Better fitness, more rewards. Team Writer-Director &#8211; Nachiket Dhavalikar Cinematography &#8211; Siddharth Joshi, Paresh Deshpande Edit &#8211; Onkar Pradhan Colouring &#8211; Paresh Deshpande Production Manager &#8211; Nitish Ghare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/posts\/827"}],"collection":[{"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":4,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/posts\/827\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/posts\/827\/revisions\/883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/media\/828"}],"wp:attachment":[{"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/media?parent=827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/categories?post=827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studioalbatross.in\/projects\/wp-json\/wp\/v2\/tags?post=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}